GDS
GDS
 

Mistery Shopper

 

Every company should measure their own performance in order to improve.

Mystery Shopper is considered the best assessment tool for quality service and customer satisfaction.

What is a Mystery Shopper?

 

A Mystery Shopper is an active observer who acts as an anonymous customer and makes notes of all tangible and intangible aspects of the POS experience directly related to the purchase and/or consumption of a product and brand image perception. The collected information becomes a powerful tool to improve customer service quality.

 

It is an analysis technique that helps assess the implementation level of retail marketing plans and brand positioning in the channel. It is a valuable source of information for brands as it allows to obtain an external and objective assessment our sales network.