Business Intelligence


The collected data is subject to strict validation, parametrization and transformation, processes and thus become management indicators that make up the ad-hoc reports designed for each client.

The Reporting service is based on proactive information delivery -by event or set time frame-, allowing the distribution of personalized business status to different information users (general management, media, operations, analysts, etc.) via e-mail or by logging into a website.


GDS uses Business Intelligence tools that allow you to solve and meet every reporting need quickly and efficiently.


A multidisciplinary team is responsible for evaluating and designing, with the client-user, a range of appropriate reports according to the project in terms of content, format, frequency, and groupings.

According to management needs of each company, information can be presented as:

1. Special events alarm. (Delivery by e-mail and/or SMS)

2. Daily/weekly reports

3. Monthly progress

4. Dashboard and/or control boards

5. Dynamic analysis reports

6. Reports in several formats: Excel, Word, PDF, Flash and others

7. Online Analytical Processing Tool- OLAP (*)

(*) Given the Prompts functionality possibilities (open architecture tools for data extraction) analyses are carried out the simplest way, allowing anyone to thoroughly see interrelated data subsets or "cubes" with just a click. Users can analyze data using standard OLAP features such as page-by, sort, filter, drill-up/down to obtain different views of the reports. OLAP analyses give users access to their data warehouses so they can obtain advanced analysis functionalities required by power users and analysts.

Some Management Indicators:

OSA (On Shelf Availability):

Presence percentage of a product, category, segment, or other, in a point of sale, at a chain, in a channel, area or other. The indicator's function is to facilitate monitoring and control the correct implementation of defined stock for a point of sale.

SOVI (Share of Visual Inventory) or FACING:

Indicates positioning of a product, brand and/or manufacturer in regards to participation of display on a shelf, area, store, chain, etc.


Shows compliance of profile price. Price compliance percentage of minimum, maximum and/or range; as well, averages, INDEX and trend analysis in different consolidations.

Additional Display:

It reflects product presence and participation percentage in advertising displays (outside the category's main home). Analyzing and reporting display type distinctions (edge, displays, islands, checkout, etc).

Share POP:

Communication material presence percentage at the POS by type of material.

Activaction POP:

Reflects the percentage of placement compliance, duration and condition of POP material assigned to a point of sale/period.


Indicates compliance percentage of product location on a shelf based on a specific POS planogram.

Qualitative Variable Analysis:

This information is aimed at assessing product quality, presentation and aspect, such as:

• % of Products with expiration date within the range of expiry.

• % of Damaged Products.

Folders (Bulletins - Catalog):

Presence and content compliance percentage in a Folder; regarding details like Product, Brand, Price, Currency, Coverage, Featured, etc. agreed with the chain.